Privacy Policy

Noviform Ltd  ·  Last updated: June 2026  ·  UK GDPR compliant

Noviform Ltd ("Noviform", "we", "us") is committed to protecting your personal data. This policy explains what we collect, why we collect it, how we use it, and your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. Who we are

Noviform Ltd is a company registered in England and Wales (Company No. 16728474), operating as a data controller in respect of personal data collected through this website and our client engagements.

Contact: hello@noviform.ai

2. What data we collect

When you submit an enquiry through our contact form, we collect:

• Full name
• Work email address
• Company name
• Service area of interest
• The brief or challenge you describe in free text

We do not collect payment card data, sensitive personal data, or any data from minors. We do not use tracking cookies, advertising pixels, or third party analytics scripts unless you have explicitly consented via our cookie banner.

3. How we use your data

We use enquiry data solely to:

• Respond to your consultation request
• Assess whether and how we can help you
• Follow up on initial conversations where you have asked us to

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal basis for processing

Our lawful basis for processing contact form data is legitimate interests (UK GDPR Article 6(1)(f)), specifically the legitimate interest of responding to a business enquiry you have initiated. Where you give explicit consent (e.g. to analytics cookies), consent (Article 6(1)(a)) is our basis.

5. Cookies and local storage

This website uses:

• localStorage (theme preference): Stores your light/dark mode choice locally in your browser. This is a functional preference, not a cookie, and requires no consent under PECR.
• localStorage (cookie consent): Stores your cookie consent decision locally in your browser. This is strictly necessary to remember your choice.
• Analytics cookies: Only set if you explicitly accept via our cookie consent banner. If you decline, no analytics cookies are placed.

6. Data retention

Enquiry data is retained for as long as necessary to manage our business relationship with you, and no longer than 3 years from last contact unless a formal engagement begins, in which case our client data retention policy applies.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate data
• Erase your data ("right to be forgotten")
• Restrict or object to our processing
• Data portability: receive your data in a structured, machine readable format
• Withdraw consent at any time where consent is our legal basis

To exercise any of these rights, email hello@noviform.ai with the subject line "Data Rights Request". We will respond within 30 days.

8. Complaints

If you believe we have not handled your data lawfully, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO): ico.org.uk.

9. Changes to this policy

We may update this policy from time to time. Material changes will be noted with a revised "Last updated" date above. Continued use of the site after changes constitutes acceptance of the updated policy.